Sections: Concept | My role | Videos
Concept
I produced these three 15-second sequential videos for Chittenden Solid Waste District (CSWD) to broadcast on the Vermont Lake Monster’s Jumbotron screen during home games. They wanted the videos to create a positive association with recycling, but also to remind viewers that many of the items they receive at the stadium are not actually recyclable.
I designed these videos to play in sequence at various times during inning breaks. We wanted to keep the videos upbeat and fun, while teaching simple lessons about what does and doesn’t belong in the recycling bin. Champ, the team’s beloved mascot, was an important character to help draw the attention of the younger attendees in the audience.
My role
I wrote the scripts and directed, filmed, and edited the videos.